10 дурних запитань до маркетолога. Міла Сівацька, власниця магазину milasbeauty.com

At 00:00 the video begins with an introduction to the marketing world. At 00:15 the speaker discusses the importance of asking the right questions from entrepreneurs. At 01:12 a concise introduction to Milas is provided. At 02:06 the speaker explains how to start when you want to launch marketing. At 03:08 the more data you provide to Google, the better it will work for you. At 03:20 the role of analytics in starting marketing is highlighted. At 04:54 the performance mix is discussed. At 05:40 the importance of starting with SEO is explained. At 06:17 the definition of SEO is given. At 08:17 the budget required for SEO is outlined. At 08:55 the timing for bringing an SEO specialist on board is discussed. At 10:16 the circumstances when SEO is not necessary are described. At 11:15 the concept of semantics is explained. At 13:20 contextual advertising is introduced. At 15:42 how specific Google formats affect pricing is explained. At 16:23 the cost of a PPC specialist is discussed. At 17:35 budgeting for advertising is covered. At 19:55 the concept of target is explained. At 21:42 the benefits of fractional conversions are discussed. At 24:00 entrepreneurs are advised on how to protect themselves from ineffective marketing. At 25:35 reasons why advertising fails are presented. At 26:30 statistics of client life in agencies are shared. At 27:07 the motivation of clients is explored. At 28:55 guidance on what to do when everything is good is given. At 30:18 the definition of a lead is provided. At 30:52 SMM, PR, and YouTube advertising are discussed. At 31:57 the concept of blitz is introduced. At 32:20 the question of whether to run SMM yourself is raised. At 32:49 the need for TikTok, YouTube, and Telegram is examined. At 33:44 the importance of personal branding for business is highlighted. At 34:09 the necessity of CRM is questioned. At 34:20 email marketing and calls are discussed. At 34:47 working with influencers is explained. At 35:06 buying advertising on Telegram is considered. At 35:53 the presence of good brand managers in Ukraine is questioned. At 36:20 the presence of good marketers in the country is questioned. At 37:01 the comparison between in-house and outsourced marketing is made. At 37:27 the salary of a marketing director is discussed. At 37:50 recommended books for business owners are suggested. At 39:00 the trends of 2022 are summarized.