Lululemon accuses Costco of selling ‘unauthorized’ versions of its $128 pants

Lululemon is suing Costco, accusing the retailer of selling knockoff versions of its high‑end athleisure wear under the Kirkland brand. The lawsuit claims Costco’s lookalike products mislead consumers into thinking they’re authentic Lululemon items, damaging the brand’s reputation. Lululemon seeks monetary damages and a court order to stop Costco from selling the alleged copies, CNN has reported. This comes as Lululemon faces declining store visits, rising competition, and a 37% drop in its stock price this year.