Roxette - Joyride (Official Video) [Remastered]

Thirty years ago, the Swedish pop sensation Roxette got their fourth US #1 single with “Joyride” – the title track to their third album. With MTV being an ever increasing power in the early 90’s pop business, a spectacular – and costly – music video was a necessary element in the bag of tricks that could send a single all the way to the top. And “Joyride” truly was no exception. It became a strikingly playful video, with Marie and Per sometimes sitting on a Ferrari while a hidden driver operated the accelerator and break-pedals. As a part of the 30th Anniversary celebrations, the “Joyride” video has resurrected in a new and improved version with sparkling colours and amazing clarity in 4K resolution.