Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job‑ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. 00:00 Introduction 00:27 Welcome 3:04 How does the Google search engine work? 8:40 How Google determines website rankings 14:50 Breakdown of the Google search engine results pages (SERPs) 18:30 What is SEO and why is it important? 23:51 First steps before implementing SEO 28:17 Keyword research and recommendations 32:02 Organize your website's pages: Website structure and navigation