НИКОГДА не защищайся — трюк Макиавелли, который мгновенно переворачивает расстановку сил

When accused, criticized, or attacked, the instinct is to defend, explain, or restore justice. But Niccolò Machiavelli would say this is a fatal mistake. Every word spent on justification only reinforces the role of the weak, the accused. In this ruthless yet effective video, we dissect one of the most powerful psychological tactics for gaining control in any confrontation. Drawing from Machiavelli's *The Prince*, we show why defense undermines power and legitimizes the attack. A true master of power does not lower himself to explanations; he changes the frame, reflects the blow, attacks the very foundation of the accusation, or, even more, uses strategic silence and contempt to break the opponent's confidence. This is not about passivity but about refusing to play the role of the accused in someone else's court. Here you learn concrete techniques that instantly flip the power dynamic, forcing the accuser to justify themselves and regret their attack. It is the art of turning a shield into a sword.