Simply Red - If You Don't Know Me By Now (Official Video)

"If You Don't Know Me by Now" is a song written by Kenny Gamble and Leon Huff and first recorded by the Philadelphia soul group Harold Melvin & the Blue Notes, becoming their first hit in 1972 by topping the R&B chart and reaching number three on the pop chart. The track was later covered by Simply Red in 1988, turning into a worldwide hit that reached number one on the U.S. Hot 100 on July 15, 1989, peaked at number two in the UK Singles Chart, and topped the Canadian Singles Chart. Simply Red, led by Mick Hucknall since 1985, has sold over 60 million albums worldwide, amassed more than a billion YouTube views, and produced several chart‑topping singles such as "Holding Back the Years" and "If You Don’t Know Me By Now". Their 1991 album "Stars" was the best‑selling album in Britain and Europe for two consecutive years, and every studio album has reached the UK top ten, with the 2015 release "Big Love" peaking at number four.