Harley-Davidson Names Topgolf Leader as New CEO

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Harley-Davidson has named Topgolf CEO Arthur Starrs as its next chief executive, succeeding Jochen Zeitz amid declining U.S. demand and tariff pressures. Starrs, who previously held roles at Pizza Hut and Topgolf, will take over later this year. Zeitz, who led Harley for five years and launched its “Hardwire” strategy, will remain a senior adviser until 2026. The company faces challenges including weak demand for cruisers, a lack of appeal to younger riders, and activist investor pressure over falling sales and stock performance, CNBC has reported. Harley shares rose over 1% following the announcement.