How Consumerism Hijacked Girlhood (Simplified Rant for My Sanity)

Description :

This video is a simplified dive (and lowkey rant) into how girlhood has been hijacked by consumerism and how Instagram and Pinterest turned being a girl into an aesthetic, instead of an experience. We talk about how Western beauty standards and lifestyle content have seeped into the Indian influencer space, making Indian girls feel like they need to buy the right perfume, wear the right matching co‑ord set, and live in a perfectly lit beige apartment to be “that girl.” But here’s the thing this version of girlhood isn’t relatable, realistic, or rooted in our culture. I unpack how girlhood is now marketed as a lifestyle you can shop. I also share real, grounded habits and tips from creators (and my own life) that aren’t driven by capitalism in a cute outfit. If you’ve ever felt like being a girl online feels like performing for an invisible audience this one’s for you. 00:00 Yapping 00:45 Soft girl or Soft Bank balance 02:30 Cultural Gaslighting 101 04:25 The Influencer effect 08:45 Being Cautious 13:26 My Struggle & Easy Tips