Тренди в маркетингу 2022. Як змінилася реклама в 2021 році? TikTok, FB, Insta. В гостях Міша Дубчак

00:00 - The video opens with an overview of the changing advertising landscape in 2021. 00:21 - It introduces the concept of 'Misha Dubchak' as a metaphor for new marketing trends. 00:34 - The discussion shifts to how the advertising market is transforming within social media. 02:27 - It questions whether static formats are dying. 04:50 - It highlights western trends that can be adopted. 06:40 - It looks at new trends for 2022. 08:20 - It examines mobile traffic and what it means for applications. 09:40 - It focuses on TikTok advertising. 15:21 - It explains how to engage with TikTok. 17:30 - It discusses the impact of TikTok on audiences. 20:25 - It covers micro- and macro-influencers and how to work with them. 25:03 - It talks about initial client engagement. 26:00 - It reveals secrets and methods for complex funnel sales. 27:49 - It presents a practical case study. 32:49 - It discusses what sells on Instagram. 35:25 - It shares the most profitable Instagram strategies. 37:44 - It concludes with a summary of all trends for 2022.