20 хвилин про маркетинг. Випуск 4. Елементи брендів

Descrizione:

In this episode of "20 хвилин про маркетинг," the host explores the elements of branding, covering their types, roles, and functions. He discusses vivid examples from well-known brands such as McDonald’s, Nike, Baskin Robbins, Burger King, SubWay, Head & Shoulders, Rolex, and MasterCard, illustrating how logos evolve and adapt across markets. The episode also delves into criteria for creating brand elements, localization strategies, and the decision of whether to delegate design work to professionals.