Cracker Barrel risponde alle critiche sul nuovo logo e sul rebranding

Cracker Barrel responded to criticism of its new logo, which removed the character Uncle Herschel and the phrase "Old Country Store", leaving only the name on a yellow barrel outline. Critics called the rebranding bland and anti‑American, sparking outrage on social media and a 7% drop in the company’s shares last week. The company reassured customers that Uncle Herschel will remain on menus, signage and in stores, and that its distinctive furnishings—rocking chairs, fireplaces and vintage American décor—will stay. It emphasized its values and focus on food and hospitality, stating it will continue to test, learn and listen.