If I Started A Business in 2026, I'd Do This

Alex Hormozi, founder of Acquisition.com, shares his entrepreneurial journey and outlines a core strategy for scaling businesses. He explains why starting with one‑on‑one coaching is essential, introduces a premium pricing framework, and offers tactics for attracting high‑end clients. The video covers his personal milestones, from graduating Vanderbilt to launching multiple gyms, scaling software companies, and building a portfolio that now generates $200 M annually. Viewers learn how to apply these principles to grow their own ventures. Timestamps: Intro (0:00), The Core Strategy (0:14), Why Start With 1‑1 (2:36), Premium Pricing Framework (10:27), Tactics For High End Clients (12:53).