What Apple does that most Startups don't

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When everyone owns the outcome, no one waits to be told what to do. Apple didn’t stay lean by accident. They built trust into the system. And it’s the one thing most startups are beginning to forget: being small isn’t enough. Operating like a startup means speed, autonomy, and a deep respect for execution. You don’t need more all‑hands meetings. You need more people who own outcomes.