Тренды в маркетинге 2022 года. Как изменилась реклама в 2021 году? TikTok, FB, Insta. Миша Дубчак

In this video, Misha Dubchak discusses the evolution of advertising in 2021 and 2022, covering topics such as the decline of static formats, the rise of TikTok, influencer strategies, mobile traffic, and complex sales funnels. The discussion begins at 00:00 and includes segments on the transformation of the social media advertising market at 00:34, the fate of static formats at 02:27, Western trends at 04:50, new 2022 trends at 06:40, mobile traffic at 08:20, TikTok advertising at 09:40, entry strategies at 15:21, TikTok's dominance at 17:30, influencer collaboration at 20:25, first client contact at 25:03, sales funnel secrets at 26:00, a case study at 27:49, Instagram one-touch sales at 32:49, high-value Instagram sales at 35:25, and other 2022 trends at 37:44.