How I'd Create Content in 2025 (If I Had To Start Over)

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Alex Hormozi, founder of Acquisition.com, graduated from Vanderbilt in three years and began a consulting career before launching a gym at 23. He expanded to five locations, faced setbacks, and pivoted to a licensing model that turned Gym Launch into a $3 million profit venture. He later founded Prestige Labs, generating $20 million in its first year, and launched ALAN, a software platform that grew to $1.7 million monthly revenue in six months. He sold majority stakes in UseAlan and Gym Launch, and acquired a 66 % share of Prestige Labs for $46.2 million, using the proceeds to build Acquisition.com, a family office that now manages a portfolio of ten companies generating $200 million annually. He also co‑owns Skool.com to help aspiring entrepreneurs. Today, his portfolio includes companies ranging from $5 million to $100 million in annual revenue, and he shares his growth strategies through free content.