Воронка продаж на Uzum Market — как повысить ваши продажи на маркетплейсе!

00:00:00 – Experts Sergey and Leonid introduce the webinar on boosting sales on Uzum Market. 00:03:44 – They outline the agenda, covering the sales funnel stages from impressions to purchase. 00:04:35 – The team explains the funnel stages, analyzing how visibility, bidding, and seasonal factors influence conversion. 00:07:25 – They dive into funnel analysis, showing how to apply analytics to optimize product listings. 00:09:21 – The discussion continues with audience definition and traffic segmentation, followed by strategies to improve visibility and manage seasonal demand. 00:12:46 – Traffic segmentation and filtering techniques are explored, including the impact of filters on impressions. 00:14:27 – The speakers discuss how to adjust bids and filters to maximize exposure. 00:16:15 – Seasonal visibility and the role of inventory, blockages, and pricing are examined. 00:19:03 – They cover filtering advertising traffic and optimizing bids and filters. 00:20:49 – The influence of filters on impressions is analyzed. 00:21:45 – They discuss zonal traffic and how inventory levels affect ranking. 00:22:40 – Ranking factors and new listing characteristics are reviewed. 00:25:40 – Conversion and placement in search results are addressed. 00:27:06 – The impact of neighboring listings, main photo, and visual appeal is highlighted. 00:29:49 – Unique selling propositions and wow effects are discussed. 00:30:49 – Title and price optimization strategies are presented. 00:31:49 – Delivery speed and promotions are examined. 00:32:49 – Strategies to differentiate from competitors are outlined. 00:33:37 – Content and video importance is emphasized. 00:35:41 – Funnel mechanics are explained. 00:37:22 – Conversion to cart and guarantee handling are covered. 00:38:21 – Ratings and reviews, including photo reviews and pricing, are discussed. 00:39:44 – Inventory and delivery time considerations are reviewed. 00:40:42 – Field completion and content strategies are presented. 00:41:38 – Store rating and competition are analyzed. 00:43:34 – Testing and product bundling are explored. 00:45:43 – Products without inventory are addressed. 00:47:36 – Conversion to order and the role of photography in conversion are examined. 00:49:26 – Trust and expectation alignment are discussed. 00:51:04 – Delivery price impact is analyzed. 00:52:02 – Quality control and packaging are reviewed. 00:53:53 – Gifts and customer interaction strategies are presented. 00:55:50 – Increasing purchase rate is explored. 00:56:48 – Creative photography and conversion are discussed. 01:02:57 – Reasons for purchase abandonment are examined. 01:06:49 – Competitor pricing is analyzed. 01:14:37 – Position and impression analysis is covered. 01:16:59 – Product listing improvement strategies are presented. 01:22:44 – Category definition and promotion strategy are discussed. 01:24:47 – Content and funnel improvement tactics are reviewed. 01:32:10 – Final recommendations for boosting conversions are given.