Apple hits back against ‘unprecedented’ €500m EU fine

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Apple is appealing a €500 million fine from the EU for allegedly restricting app developers from informing customers about alternative offers outside its App Store. Apple calls the penalty “unprecedented” and argues the EU’s demands add unnecessary complexity for users and developers. The European Commission plans to defend its decision in court, BBC has reported. Analysts say Apple’s appeal was expected but highlights the complex, lengthy process of enforcing such regulatory changes.