Модуль "Стратегия", занятие 1 // 21.10.25

00:00 The session begins with the agenda. 00:50 The main principle of strategy is that a person has a purpose they must fulfill; the art of strategy is to understand what you truly want and learn to manage it. 04:19 The reverse planning technique is applied to the case of Alena Antonova, whose point B is launching a new cosmetics line; if the picture and state at point B change during the strategy, calmly rewrite it. 13:14 Alena changes point B to successfully selling her company to a global brand, and she clearly defines her positioning within the global brand, ensuring she stands firmly in her desire. 36:40 We outline step B-1 (deal), checking whether you have correctly incorporated the previous steps. 39:43 Step B-2 (negotiations) plus state. 41:14 Step B-3 (call from the global brand) plus state. 42:12 Step B-4 (heavy work) plus state. 48:59 Step B-5 (budget search) plus state. 52:17 Step B-6 (factory search and price lists) plus state. 53:03 Step B-7 (market analysis and product selection) plus state. 55:33 We define point A (desire to scale) plus state. 56:52 The initial strategy is ready; we list the states Alena wants to go through throughout the strategy, i.e., the subconscious path she wants to take. 59:44 We identify the weak spot (greatest uncertainty) in Alena's strategy: B-2 and B-3, the golden key or phase transition where the strategy could break. 01:08:09 We write verbs for the arrows, list all verbs, and find the second weak spot. 01:15:07 Alena's work boils down to learning to make choices; everything else is supporting work. 01:24:08 We watch two educational clips to understand how to learn in Apeiron lessons. 01:28:14 We assign people to verbs, noting that the strategy itself does not work; it is the people who will bring Alena to success. 01:41:16 We discuss criteria for being on the right path, using state checks. 01:47:43 We conclude the initial plan, noting missing resources that should bring these people; resources are what will lead you to the desired state, and we list material and immaterial resources. 02:13:01 We write an anti-strategy, outlining what must be done to fail the strategy. 02:18:51 Alena assigns each point a score from 1 to 10 to fail the strategy, lists all points with a score of 10, groups them by meaning, revealing Alena's shadow side and the main work on herself. 02:29:18 We group the 9s and know Alena's way to blend; the best way for Alena is to keep contact with herself. 02:31:25 We describe how Alena builds her personal style as a strategist. 02:34:31 We conclude the analysis. 02:38:04 Homework is assigned.