Car Features PAYWALLED: hardware already inside

Are cars becoming subscriptions? From BMW’s £15/month heated seats to Mercedes’ $1,200/year acceleration boost and VW’s paid power upgrades, more features are being software-gated even when the hardware is already installed. This video explains how “lifetime” unlocks are tied to the car (not the driver), why manufacturers call it “choice,” and what it means for ownership, privacy, and cybersecurity—especially with centralized, remotely controlled vehicles. If you care about consumer rights, right-to-repair, and digital freedom in connected cars, this is a must-watch. Share your take in the comments.