Kodak Outdoor Advertising (MEA)

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Outdoor advertising spend rose in the first quarter of 2017, compared to the previous year, amounting to an estimated $1.64 billion according to the Outdoor Advertising Association of America. The industry has seen continual growth in the past seven years, illustrating that outdoor media still has power in this technologically changing world of marketing. Printed advertising is often mistaken as “old school” in light of digital marketing, social media and interactive experiences, but printed outdoor advertising is ever‑present, un‑missable and you can’t AdBlock the view. Kodak wide‑format media offers a variety of versatile, durable, quality products perfect for outdoor use that carry the “old school” reliability and quality of the Kodak brand, presenting market opportunities in this growing industry.