10 stupid questions to the marketer. Mila Sivatska, owner of the milasbeauty.com store

Marketers get a lot of weird questions from business owners and entrepreneurs. What is ice? What is a conversion? Where are the sales? Today, together with one of my favorite clients, Mila decided to understand all this. Turn on, it seems to be very interesting. 00:00 Start 00:15 Idiot questions from entrepreneurs 00:35 Mila Sivatska 01:12 Briefly about Mila 02:06 Where to start when you want to start advertising? 03:20 The role of analysts in the beginning of work with advertising 03:08 The more data you give to Google, the better it will work for you 04:54 Performance mix 05:40 Why start with SEO 06:17 What is SEO? 08:17 What budget do you need for SEO? 08:55 When should I invite an SEO specialist to the staff? 10:16 When shouldn't SEO be done? 11:15 What is semantics? 13:20 Contextual advertising. What it is? 15:42 How do specific Google formats change sales prices? 16:23 How much does a PPC advertising specialist cost? 17:35 Advertising budget. How is it formed? 19:55 Target - what is it and what is it eaten with? 21:42 What's the thrill of small conversions? 24:00 How can an entrepreneur ensure his safety from illiterate marketers? 25:35 Reasons when advertising does not work 26:30 Statistics of the client's life in agencies 27:07 Why do customers merge? 28:55 What to do when all is well? 30:18 What is ice? 30:52 SMM, PR, YouTube advertising 31:57 Blitz 32:20 Do you have to run an SMM yourself? 32:49 TikTok, YouTube, Telegram - is it necessary? 33:44 Is personal brand important for business? 34:09 Do you need CRM? 34:20 Newsletters, calls - necessary? 34:47 How to work with influencers? 35:06 Do I need to buy advertising in Telegram? 35:53 Are there many great brand managers in Ukraine? 36:20 Do we have a lot of great marketers? 37:01 Marketer - better in the state or outsourced? 37:27 How much does a marketing director get? 37:50 What book should a business owner read? 39:00 What's in trend in 2022?