Anuradha Paudwal: Gulshan ji was a great devotee of Vaishno ma and Shiv Ji

Gulshan Ji was the producer and owner of the company, and promoting the channel was not expensive at that time. He was a devoted follower of Vaishno Ma and Shiv Ji, and although his work is rarely seen, he was deeply dedicated to it. The songs produced by T‑Series were affordable for ordinary people and were available exclusively through that label.