Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

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Cracker Barrel lost nearly $100 million in market value after unveiling a new logo that drops its longtime image of “Uncle Herschel” leaning on a barrel, sparking backlash from investors, marketing experts, and conservative commentators. Shares fell over 7% on Thursday before recovering slightly, reflecting unease with the rebrand and broader concerns about the chain’s strategy. Critics called the redesign generic and a misstep that risks alienating loyal customers, while the company defended the move as part of efforts to modernize, CBS News has reported. Founded in 1969, Cracker Barrel operates about 660 U.S. locations, but growth has slowed in recent years, with 2024 net income less than half of 2023’s. read more: 👍 Like this video to highlight the debate over Cracker Barrel’s rebrand and its impact on the company. 💬 Do you think dropping “Uncle Herschel” was the right move—or a big mistake? Comment below! 🔗 Share this video to spark discussion about branding and customer loyalty. 💰 Want to support the channel? You can donate directly by hitting the YouTube Thanks button—your support keeps us bringing business news to you. 👉 Don’t forget to subscribe for more updates on market trends, corporate moves, and brand controversies. Thanks for watching! Links for B.C. Visit My Website Follow Me On Facebook Subscribe To My Patreon Watch Me On YouTube Follow Me On Twitter Watch Me On Rumble Follow Me On Gab Follow Me On Truth Social Follow Me On BlueSky Watch Me On TikTok #CrackerBarrel #BrandingFail #MarketNews