Cracker Barrel responds to backlash over new logo and rebranding

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Cracker Barrel responded Monday to backlash over its new logo, which drops the “Uncle Herschel” character and the phrase Old Country Store, leaving only the name against a yellow barrel outline. Critics called the rebrand bland and un-American, sparking social media outrage and a 7% stock drop last week. The company reassured customers that Uncle Herschel will remain on menus, signage, and in stores, and that its signature décor—rocking chairs, fireplaces, and vintage Americana—will stay, CNBC has reported. Cracker Barrel emphasized its values and focus on food and hospitality, saying it will “keep testing, learning, and listening.” read more: 👍 Like this video to stay updated on Cracker Barrel’s logo change and customer reactions. 💬 Comment below—Do you think the new logo fits the brand, or should they keep the old look? 🔗 Share this video to spark discussion on company rebrands and tradition. 💰 Support the channel by hitting the YouTube Thanks button, helping us continue to cover major business and cultural shifts. 👉 Don’t forget to subscribe for more updates on brand news and consumer reactions. Links for B.C. Visit My Website Follow Me On Facebook / b.c.begley Subscribe To My Patreon / bcbegley Watch Me On YouTube / @b.c.begley6007 Follow Me On Twitter / bc_news1 Watch Me On Rumble Follow Me On Gab Follow Me On Truth Social Follow Me On BlueSky Watch Me On TikTok / bcbegley #CrackerBarrel #LogoChange #BrandBacklash #shorts