Dwayne The Rock Johnson Surprises Canadian Teremana Tequila Fans on Zoom

All right, here we go.

This is it.

The rubber's getting ready to hit the road right now.

My Terra Mana tequila people, my Terra Mana family, my Mana Ohana, as we proudly call you guys.

Canada.

That's right.

I said it.

Canada.

Oh, Canada.

I got some big, awesome news.

Very cool news for Canada, finally.

You guys know what's coming.

You know what's coming.

You can feel it.

It's like Phil Collins.

I can feel it coming in the air tonight.

I'm not going to ruin the surprise, but you know what's coming.

I will say this, that when we launched Terra Mana Tequila last year,

What poured in from around the world was messages and requests.

Rock, when are we getting our Terramana tequila?

Rock, when is our country gonna get the Terramana tequila?

You name it, from Europe to South America to Asia to India, everywhere around the world.

So many requests, especially once Terramana started to pick up and become truly the most exciting tequila brand in the world.

So one place, though, in particular, saw the most frequent requests.

And when I say frequent, I mean, you know, a thousand one minute and a million the next minute and three million the next second.

Canada was relentless for the Terra Mana tequila.

I'm laughing because I'm so happy to get ready to break the news.

I'm not going to break it yet.

uh but um there was one group in particular who uh shot a video and posted it on tequila i'm sorry on terramana tuesday and uh it caught my eye as all your videos that you guys do caught my eye so this one caught my eye and i'm not gonna say anything else uh here's how it all went down tequila shots oh no

dwayne when is it coming to canada so i'm really excited to connect with you guys because we wanted i wanted to talk to you about the potential of maybe doing some content with us oh my god

Oh, hey.

Hi, guys.

Hey.

Surprise.

Look at this lovely group.

Hi, it's good to meet you.

My name is Kevin Hart.

And who's this?

Craigie.

Hi, sorry.

I'm having technical issues.

Craig.

I apologize, The Rock.

Please continue.

Craig, what kind of cheap bull are you working with?

Really the number one thing that's always asked on all of our accounts is, it's always from Canadians and from Canada, is when is Terra Mana coming to Canada?

So I'm happy to announce to all of you first, this exclusive, which will then go throughout the world, which will then more importantly go throughout Canada, Terra Mana.

We'll be coming to Canada nationwide, starting in Ontario, and then we're going to move out west, and we're so excited to finally deliver to all my people in Canada.

Oh, we are so excited too.

I've got a few roots in Canada.

I don't know if you guys know this, but my dad's Canadian, he was born in Canada, and I have

So much family that's up there in the Ontario, Toronto, Nova Scotia area.

So we have a Blanco.

We have a Reposado.

I'm going to be sending all of you both so you guys have it and you have it early before everybody else.

Hi, Craig.

Hey, Rock.

Yeah, it's me.

I figured out how to turn my camera on.

Good, man.

Welcome, buddy.

It's good to see you.

Thanks, man.

If you guys have any questions for me, you may as well take advantage of this time.

How do I get a set of arms like you do?

Oh, have children and then buy the shirt in their size and then cut it.

And then it looks like you have some nice size arms.

That's the key.

Love it.

Yeah, I actually have a question.

Why tequila?

Ah, that's a good question.

So tequila had been part of my family for many, many years.

I had tried tequila and enjoyed it very early, not irresponsibly, but I did enjoy it.

So over the years, I would drink it and it would be part of our family and functions.

And even when I left home and got on my own, I would always, tequila was part of the good times.

And I like to say the good times are not so good times

and everything in between that life brings us.

And it was about 10 years ago that I remember being in London and it was around the Olympics.

Anyway, I was there and I remember thinking, I would love to establish my own tequila brand.

But for me, I like to operate as if everything is a marathon and I like to take my time and do things right.

compared to the sprinting philosophy and try to get it done quick.

So with that ideology then came just years of planning and consideration and work.

Where would the distillery be?

And could we have our own distillery?

And what does that look like?

And what does...

you know i wanted to learn the business from inside out um spent time down in mexico where we make uh where we make taramana uh in a small town called jesus maria it's inside of jalisco uh i spent time down there and again just trying to understand uh agave and the importance of agave

uh and the the pricing of agave and how and how that affected the country and then the land and how can we make it sustainable so there were so many things that i wanted to consider and just to be honest with you anastasia just uh i just wanted to do it right

and do it respectful.

And then finally, I got the right partners and we found the right family down in Mexico who became tremendous partners and friends with us with Terramana.

And then we started.

And so I'm happy to say that we have over 200 employees down in Mexico.

working at our distillery where only Terra Mana is produced, which is very exciting.

And a little bit of context there.

So all the tequilas that we all have enjoyed over the years, which by the way, when you guys took your sips of tequila in that video and you were like, oh, this sucks.

And you were saying, rock, when's Terra Mana coming?

That was so funny.

But the context of that is there's a lot of, generally in distilleries, they produce

10, 20, 100 different types and brands of tequila.

So for our Terramana, our distillery only produces Terramana.

And we had a really tremendous first year.

And there's a lot of people just like you guys who were really excited to try Terramana.

I can also probably speak for everyone.

I'm missing almost every third word you're saying because I'm trying to grasp that we're actually seeing you on the screen.

So it's just, I'm silent right now.

No, but I have to rewind it in my head.

You know, like, okay, you said this.

What was the biggest obstacle in setting all of this up and getting it going?

The biggest obstacle with Terra Mana was...

the wild convergence of us releasing Terramana into the marketplace right when COVID hit our shores.

And it was, so we were impacted, of course the world was impacted and

That's just one of those things where you really just had to sit back as a brand and go, well, what's the most important thing?

The most important thing now is to take care of our families and to try and keep them as healthy and as safe as possible, shut all of our businesses down.

But there had been so much production and a lot of people worked very hard and they were still trying to work as safely as possible down in Mexico to create and produce this tequila.

So we had tequila ready to go.

So right in the 11th hour, Lynn, I thought, well, maybe the best thing to do now isn't to move forward with a big Terramana marketing campaign that felt produced and felt polished and tell people to, hey, get out there to the restaurants and bars if you want some Terramana.

I thought, well, maybe the best thing to do, let's shelve all that.

And let me just have a...

Let me just have a drink with people once a week on a Terra Mana Tuesday or on a weekend.

I'm not going anywhere.

I got nowhere to go.

We're all locked down.

I have some Terra Mana and I'm going to try it with them.

And so I started making margaritas and I started, you know, toasting things that happened at that time.

My dad had passed away about a month or two prior to that.

I remember toasting him and toasting my brother.

A lot of things.

And so that was a big obstacle.

But we wound up overcoming that, fortunately, in our way.

I look at Terramana as a legacy brand.

Ideally, that's the goal.

The goal and what I mean by legacy is when I'm

you know, gone and walking in the clouds and raising my silly eyebrow up there in the crowd.

We'll go to generations then after me, my children.

I'll show you guys something cool.

And when you get the bottle, I think you'll appreciate this.

So at the bottom of every bottle produced by Terramata is a little Easter egg.

And it is an embossed word.

Oh.

Right there.

And it's six letters, but they're kind of turned in a funky way, and you really can't make them out.

But what this is, it says Tijasi, and that's T-I-J-A-S-I.

And what that means is that's the first two letters of my daughter's first names.

Aw.

That's very sweet.

Thank you.

It's Tiana, Jasmine, and Simone.

So I wanted to have just an indicator to remind anyone who poured the bottle and then they were done and decided to look on the bottom just to let you know that that's really what it's all about.

And so in terms of tequila, we have a great Añejo that's coming down the line.

It should be ready by September or October, which again, I'm going to send you guys personally.

Oh, wow.

we also have something really exciting that we're creating that could be a first of its kind I'll just say that in the world of tequila we'll see so I just wanted to say first and foremost it's been amazing seeing how you

really diversified your career.

Like, I can tell you, me and my family have been fans of yours for a very, very long time.

Watching the WWF was, Monday Night Raw was our family tradition.

Yeah.

Nice.

It's amazing to see the way that you've diversified in your career over time.

My question is, what's your favorite moment in terms of the development and kind of where the Terra Mana adventure has taken you?

My favorite moment with Terramana was at the end of last year, fourth quarter, probably around Christmas.

And I have a tendency to keep my head down when it comes to work and continue just to work and maybe have blinders on.

I still have a feel of what's going on around me.

And because that's obviously important to have your finger on the pulse of things and have your ear to the ground.

Well, as it related to Terramana, I just knew that I had to deliver for the consumers.

And that was my number one goal, especially since all year in 2020, we were basically locked down.

So with Terramana, my number one goal of 2020, and I had myopic focus and vision was deliver for the consumer, deliver for the consumer.

And Terramana is making them happy.

I want you to be happy.

So all of a sudden, months of that, months of that, I...

didn't really have a catch up in terms of how sales were going.

Because at that time, you know, again, when we launched in March, I wasn't concerned about, all right, well, it's got to do this number and let's meet this margin and financially it needs to do that.

didn't matter and also too with the quality of our tequila i wanted to create a price point that that was an extension of of the brand and that brand is the tequila of the people and i didn't i didn't want to charge in the 40s and 50s and 60s that's why the the dollars and the margins at first really didn't matter to me so around christmas christmas time i'm on the phone with with uh my partners my co-founders i said i'm just curious like how how

How's the brand sold?

How are we doing?

He said, DJ, we're on track to have the largest launch in the history of the spirits industry.

Holy crap.

What?

I thought he would.

I was like, shut up.

You're bullshitting me.

Yeah.

He said, no, no, I'm not.

And he goes, I just realized that we actually haven't talked about this.

I said, no, we haven't.

And he said, it's really just outstanding.

He goes, I've never seen it.

And this industry has never seen that either.

And then immediately I thought, wow, that's amazing news.

But then I really want to understand the why.

And I feel like probably the why was I think our quality, the story behind it.

And as you guys know, right, it's one thing if you have a product, but it's another thing you got to make sure that the story resonates with people and it has an emotional connection.

and uh and this one certainly did well look guys i'm gonna run now i'm gonna go pretend to work out in my gym and pour water all over my head uh to pretend to sweat so now you guys know the secret when i do these videos in the gym i'm sweating it's just it's just water and this has been a pleasure i i thank you guys so much for your time uh

It was supposed to be two minutes when they told me.

They're like, just come on for two minutes.

I'm like, okay.

And here we are.

But it's wonderful meeting all of you.

And I'm going to send you guys a lot of taramana.

Enjoy it.

And thank you for your time.

I enjoyed talking with you guys.

You guys are awesome.

And most importantly, stay healthy.

Stay safe.

Stay warm.

Same to you.

Thank you.

Oh, this just made my week here, my month.

I don't have an actual flag, but what I do have is I have the Canadian flag.

It is coming to Canada.

You got it.

Anastasia's got a flag.

Get that picture, Andrea.

Terramana Canada finally coming together as family.

All right, guys.

Well, thank you so much for your time.

Thank you.

It was a true pleasure.

Thank you, guys.

We'll talk soon.

Bye.

Bye.

Oh, my God.

How cool was that?

I just never know where I'm going to pop up.

So Canada, that is the big news.

Terramana Tequila, finally, after a year, you guys have been so incredibly patient.

Thank you.

You have been relentless in your request.

And now the timing is perfect.

Here we go.

We are online all throughout Canada right now.

And we are in stores in Canada this week.

It feels so good to say this because I know how long you guys have been waiting.

And we're starting off in Ontario.

and we are moving out west.

So we start in Ontario and all the stores and we will continue to move out throughout this month and until we reach the west coast.

Canada, thank you guys so much for always being supportive,

You know, look, and this goes way back, my love affair with Canada.

You know, not only was my dad born in Canada, and not only do I have so much family still up in the Nova Scotia, Toronto, Ontario area, but I have wrestled, dropped sweat, blood,

and entertained, and it was my privilege all across Canada for years in terms of professional wrestling.

And of course, through my movie career that I've been so fortunate and blessed to have, you guys have always been the best.

So thank you, Canada.

I am going to raise a terramana toast to you guys for the occasion, Canada.

We are doing the Blanco.

To Canada, you have waited long enough.

Thank you for being patient.

Thank you for all the love and all the support.

Enjoy your Terramana, finally.

And to Andrea, Anastasia, Lynn,

Thanuja, beautiful name, by the way.

And Craig, cheap-ass phone Craig.

Thank you guys for being so cool.

Thank you for your time.

I enjoyed talking with you guys.

You guys were really, really wonderful, and I enjoyed it, and I look forward to doing it again.

So cheers to Canada, to Terra Mana.

That is good.

All right.

Canada, enjoy Taramana.