Harley-Davidson Names Topgolf Leader as New CEO

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Harley-Davidson has named Topgolf CEO Arthur Starrs as its next chief executive, succeeding Jochen Zeitz amid declining U.S. demand and tariff pressures. Starrs, who previously held roles at Pizza Hut and Topgolf, will take over later this year. Zeitz, who led Harley for five years and launched its “Hardwire” strategy, will remain a senior adviser until 2026. The company faces challenges including weak demand for cruisers, a lack of appeal to younger riders, and activist investor pressure over falling sales and stock performance, CNBC has reported. Harley shares rose over 1% following the announcement. read more: 👍 Like this video to follow major leadership changes in iconic American companies. 💬 Comment below—Can Arthur Starrs steer Harley-Davidson back to growth? 🔗 Share this video to fuel discussion on brand reinvention, market pressure, and executive leadership. 💰 Want to support the channel? You can donate directly by hitting the YouTube Thanks button. Your support helps us continue bringing insightful business and leadership coverage. 👉 Don’t forget to subscribe for more updates on corporate shakeups, stock trends, and brand transformations. Thanks for watching and supporting the channel. Links for B.C. Visit My Website Follow Me On Facebook / b.c.begley Subscribe To My Patreon / bcbegley Watch Me On YouTube / @b.c.begley6007 Follow Me On Twitter / bc_news1 Watch Me On Rumble Follow Me On Gab Follow Me On Truth Social Follow Me On BlueSky Watch Me On TikTok / bcbegley #HarleyDavidson #CEOChange #MotorcycleIndustry #shorts