How to work with clients in the creative industry? 9 golden rules. Dasha Volkova, Andriy Sharayevsky

Description:

Today we gathered together with brand strategist Dasha Volkova to discuss the golden rules of working with clients in the creative and marketing industries. The conversation turned out to be meaningful and very interesting. Read the interesting rules and add your own in the comments. 00:00 Rule 1. Do not make complicated presentations before the start of the partnership 02:08 Complex commercial offers bring bad results. 03:09 How owners choose contractors. 03:43 Rule 2. Always communicate with the client, highlight the needs of clients 05:57 Rule 3. Do not become the smartest in front of the client 07:25 Rule 4. If the client came to you after a bad experience, most likely - with you he also will not succeed 11:19 Those clients who can not learn to choose an agency - must recruit a marketing department 12:35 Rule 5. Do nothing for free 16:49 Nobody needs free consultations 18:19 Rule 6. Don't spare money on lawyers 21:40 Why it is important to read the tender requirements 23:20 Rule 7. Let the client mature 24:30 What to do when the client is "expensive" 26:00 Rule 8. Don't be afraid to recommend your competitors if you don't like customers 27:13 Rule 9. Don't be afraid to fire your uncomfortable clients 28:56 To break up with an uncomfortable client is as difficult as to divorce