LLP #118: "Beyond the Term "Influencer"—Finding Authenticity in Content Creation"

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Support our show sponsors: Choq- Promo code: IV8888 25% off any subscription Promo code: LLP Undertac- 20% off Promo code: LLP 20 Strikeman- 20% off your order Promo code: IV8888 INSTAGRAM: @iraqveteran8888_offical TWITTER: @iraqveteran8888 Chapters: 0:00 Podcast Introduction and Updates 11:56 The Influencer Paradigm Defined 21:39 Gun Reviews vs. Industry Influence 34:17 Sponsored Content and Authenticity 44:26 Transparency in Product Testing 55:16 The Crab Pot Theory and Success Description: What does it really mean to be an "influencer" in the firearms community? Eric and Matt tackle this controversial topic head-on, stripping away misconceptions and revealing the realities of content creation in today's digital landscape. With nearly two decades of experience creating firearms content, Eric shares candid insights about the evolution of the industry and why he's never been comfortable with the "influencer" label. The hosts explore how authentic content creation differs from manipulation, comparing it to a helpful store employee rather than a pushy salesperson. The conversation delves into the substantial behind-the-scenes work required to produce quality content, the ethical considerations when partnering with brands, and how truly valuable content creation serves viewers through honesty and transparency rather than persuasion. Through real-world examples like SIG fixing drop safety issues and PSA implementing the "MAC bracket," Eric and Matt demonstrate how content creators actually help improve the products we all use. Perhaps most revealing is their discussion of the "crab pot theory" - explaining why successful creators often face criticism from those trying to pull them down. It's a fascinating look at human nature that will resonate with anyone who's faced jealousy or resistance while pursuing their goals. Whether you're a firearms enthusiast, content creator, or just curious about how digital influence works, this episode pulls back the curtain on an industry that impacts millions. Subscribe to Life, Liberty and the Pursuit for more straight-shooting conversations that cut through the noise with honest, thought-provoking analysis. AMAZON NOTICE: As an Amazon Associate, Iraqveteran8888 earns from qualifying purchases. DISCLAIMER: Our videos are strictly for documentary, educational, and entertainment purposes only. All shooting is performed on state-approved firing ranges under the supervision of trained professionals. Imitation or the use of any acts depicted in these videos is solely AT YOUR OWN RISK. All work on firearms should be carried out by a licensed individual, and all state and federal rules apply to such. We (including YouTube) will not be held liable for any injury to yourself or damage to your firearms resulting from attempting anything shown in any of our videos. We do not endorse any specific product, and this video is not an attempt to sell you a good or service. Iraqveteran8888 is not a gun store and DOES NOT sell or deal in firearms. Such a practice is heavily regulated and subject to applicable laws. Iraqveteran8888 DOES NOT sell parts, magazines, or firearms. We are not instructing our viewers on how to modify firearms, accessories, or otherwise to change their basic legal function. These videos are free to watch, and if anyone attempts to charge for this video, notify us immediately. By viewing or flagging this video, you are acknowledging the above. Fair Use: In the rare instance we include someone else’s footage, it is covered in Fair Use for Documentary and Educational purposes to drive commentary and allow freedom of speech. Copyright 2025, 88 Industries, LLC