Marketing and advertising trends in 2022. Disassemble the extensive Deloitte study.

00:00 the video opens with an introduction, 00:05 the presenter outlines the key marketing trends of 2022, 00:57 he references a Deloitte report that underpins the discussion, 01:22 he argues that businesses should aim beyond profit maximization, 02:30 he explores how companies can influence social life, 04:30 he examines what buyers look for when choosing a brand, 05:17 he highlights the importance of inclusiveness, justice, and equality in product design, 06:42 he discusses how many consumers consider inclusiveness, 07:30 he proposes building a strategic creative engine for business, 09:00 he delves into new nuances of working with influencers, 10:03 he suggests treating influencers as consultants, 10:35 he stresses the value of customer data from browser cookies, 12:20 he compares communication and contextual advertising, 13:02 he advocates a human‑centric marketing approach, 14:37 he warns about complicating that approach, 15:52 he shows how influencers can boost conversion, and 16:52 he outlines an additional service that can be offered at purchase.