Marketing or sales? How to work together?

Yes, friends, today we faced a fierce duel with Sasha Mukhin and decide what happened before - marketing or sales? How can these two departments not quarrel, but interact properly and in general - we laugh and chase a lot. 00:00 Start 00:30 Who is Sasha Mukhin? 02:00 The battle to the death of marketing and sales 02:30 What was before - marketing or sales? 04:20 What is sales? 07:54 Why do companies often have a confrontation between marketing and sales? 09:30 Conflict between marketing and sales is normal 12:27 How to reconcile sales and marketing? 13:50 About competent synergy between marketing and sales 16:25 Distortions of synergy adequacy 18:20 Who should work on customer retention 23:20 How not to overdo it in communication with the client? 26:15 Sasha, how to sell your services and not steam? 34:40 Strategy in a few touches to warm up the audience 40:00 Subscribe to Sasha Mukhin