Social Media Isn’t Hard. It’s Misunderstood.

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Get my free guide on how to make viral videos (1M+ followers, 1B+ views): Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): Join my free community for business owners learning content (30K+ members, 60 free tutorials: In this video, I breakdown 5 uncommon learnings about social media that held me back from growth and monetization. Knowing these will help you start crushing more. RESOURCES MENTIONED: • WavyWorld (free content community) - • My AI scriptwriting tool (try free) - • Hire my Video Editors - Video Time Stamps: 0:00 Intro 0:41 Uncommon Learning 1: Social media is not social 6:42 Uncommon Learning 2: Virality is a trap 10:27 Uncommon Learning 3: Fish where the fish are 12:29 Uncommon Learning 4: Islands vs Ecosystems 16:02 Uncommon Learning 5: Value doesn't accrue at the media layer 18:43 Summary ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department () - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - • Hire My Short-Form Video Editors - • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - • Hire My Thumbnail Designer - • Hire My YouTube Video Editors - • Use My YouTube AI Scriptwriter Tool (Waitlist) - • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - ---------- Follow me (1M+: followers) For Content/Marketing Strategy: • Instagram: • Tiktok: • YouTube: • LinkedIn: • X: • Threads: For Tech & AI: • Instagram: • YouTube: • Tiktok: • LinkedIn: