The Love and Life of @kk.create.original

This week's podcast, I sat down with Kavya Karnatac aka KK, the face behind KK Create, with 3.5M+ YouTube subscribers and 3M+ Instagram followers. And making his first appearance on a podcast is Varun Pandey, Director at KK Create Pvt. Ltd. and Kavya's fiancé. We spoke about her content journey: how she started, what shaped her unique style, and how she’s exploring India district by district, telling raw, rooted, and real stories. From cinematic documentaries on YouTube to honest reels on Instagram, KK’s work stands out in a world chasing trends. She opened up about staying authentic, building a brand, and the reality behind going viral. Chapters: 0:00 Intro 2:56 Meet KK’s Heartthrob! 3:50 KK Create team breakdown 6:10 How Sarthak knows Kavya 6:49 Kavya’s Journey/Why she chose Geography Niche 12:11 Understanding cultures and borders 20:15 Exploring India and its borders 23:54 India’s North East 30:00 Varun’s role in KK Create 33:20 Kavya and Varun’s Love Story 34:20 Work vs Love Dynamics 40:01 KK Create Short vs Long form strategies 44:30 Issues of India, role of media vs youtubers 46:01 Contrast between two Indias 47:00 KK controversy on Ranveer’s podcast 52:05 India’s positive stories 53:04 Intolerance against truth 56:10 Which creators does Kavya follow? 58:16 Her experience as a woman creator on ground 1:04:10 Local POC’s or guides and their role 1:05:36 Stories or just pieces of content? 1:07:44 How creators help people via stories 1:10:30 Mainstream media vs. content creators 1:13:01 The ONE issue India needs to tackle immediately 1:18:08 Pitching India to a foreigner 1:22:07 Rapid Fire (QnA) 1:27:03 Outro