Watch: The Italian fashion entrepreneur blending sustainability with tradition | Scenes

Niccolò Cipriani is committed to creating a circular economy with his brand, Rifò, that supports people and the environment. Spark your senses, wake your wonder. Euronews Culture seeks to show creativity in action and inspire our audience to explore the world through the five senses, starting a journey through Europe's arts, gastronomy, traditions, and high-end craftsmanship.