20 хвилин про маркетинг. Випуск 3. Позиціонування бренду

In this third episode, the host explores brand positioning, covering fundamentals, the use of charity in positioning (Zambrero case), entering markets with eccentric triggers (Virgin case), creating brand mantras (Nike case), measuring brand significance, making products accessible, perception-based positioning (Tesla example), competitor analysis, adding adjacent markets (Nikon case), comparison points and the failure of Kodak’s strategy, the secret of Louis Vuitton, innovation by PeaPod, the amount of marketing in McDonald’s salads, and the secret behind Vanish’s popularity.