Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. The commercial opens when Alexa is asked about the weather; she answers in her familiar, soothing voice, then coughs and conks out. Amazon founder and CEO Jeff Bezos, as himself, is reassured by his uncertain staff that replacements are at the ready. Among those who try—and spectacularly fail—to fill Alexa’s virtual vocal cords are Gordon Ramsay, Rebel Wilson, Cardi B, and Sir Anthony Hopkins. When Alexa’s voice returns, so does she. No explanation is offered for what happened to her, but it is flu season.