British Ne Loota, Ab Designer Brands Loot Rahe Hain? #shorts #viralshorts

Prada’s ₹1.25 lakh Kolhapuri chappal? Yes — the same handcrafted footwear that originates from Kolhapur, Maharashtra, is now being sold by Prada with a “Made in Italy” label and zero credit to India. But here’s the twist — Kolhapuri chappals aren’t just footwear. They’re a GI‑tagged heritage product, protected by law and tied to the identity of Indian artisans. While Prada didn’t use the name, they copied the design, raising eyebrows across India. Even billionaire Harsh Goenka slammed them on X for cultural appropriation. Is it still just fashion, or is it about culture, pride, and recognition? Would you wear Kolhapuri now only because the West made it “cool”? Watch this to find out what’s really at stake.