Why SMART Goals Failed Me — And Why RIGHT Goals Actually Work

Tried SMART goals for years. But they always felt wrong. So I dove into brain science, motivation research, and behavioral economics—and built RIGHT Goals from scratch. This system is designed for how humans actually stick with big changes, not 1980s corporate checklists. I unpack the five pillars and explain why RIGHT beats SMART for real transformation. If you’re done with goals that die quickly, join the Soft Science Club for weekly accountability on RIGHT Goals.