Артемий Лебедев про дизайн в кальянной индустрии! / JohnCalliano

The interview begins at 00:00 with a brief introduction, then at 00:44 the speaker explains why design is important. At 02:20 he discusses the cost of the Moscow Metro logo, and at 07:08 he names the hookah brands that have worked with his studio. The conversation continues with a discussion of hookah business at 10:19, followed by a segment on earning from fonts at 13:05. At 15:13 he comments on Cyrillic, and at 22:10 he talks about John Fyodor and ideal design. The topic shifts to packaging design and marketing at 23:53, and at 27:45 he explains how design influences people. At 28:33 he showcases the design of the “Second Higher” project, and at 32:45 he returns to hookah business. The interview then covers personal preferences at 40:20, the appeal of aromatic tobacco at 42:11, and tips for quitting smoking at 45:03. At 48:30 he weighs design versus product on shelves, and at 51:40 he discusses wine pairing and tasting. The conversation continues with attempts to get him to smoke fruit and citrus at 58:01, followed by a discussion of the top three designs in Russia at 01:03:03. He then talks about teaching design at 01:04:53, shares a secret to happiness at 01:06:15, and concludes with a contest announcement at 01:07:50.