КАК 1 бренд косметики перевернул индустрию? / Олег и Елена, основатели MIXIT о будущем косметологии

At 00:00 the episode begins, at 00:52 the host greets, at 01:01 the guests are introduced, at 01:25 they discuss their previous businesses, at 06:49 they talk about the idea behind MIXIT, at 10:41 they explain the uniqueness of MIXIT, at 14:19 they discuss the 2023 turnover and sales channels, at 15:35 they talk about future individual products, at 17:17 they discuss how people choose cosmetics, at 25:19 the experiment with blindfolded founders, at 38:24 they discuss building a successful brand, at 41:47 a story about a blogger's ad, at 45:16 market trends, at 51:47 how to create trends and invite clients to their office, at 55:32 role distribution, at 57:26 changes after Feb 2022, at 58:31 marketplace role, at 01:01:40 needed for success, at 01:10:04 metrics, at 01:14:22 marketing tools, at 01:18:19 avoiding contract production, at 01:24:06 production capacity, at 01:27:49 AI usage, at 01:30:52 advice for entrepreneurs, at 01:38:39 entrepreneur traits, at 01:41:30 favorite marketing books, at 01:43:44 dinner partner, at 01:45:38 success factors, at 01:48:07 raffle.